Our client is one of the largest Steel Manufacturers and Hardware Materials Suppliers in the country, having been in the market for more than Forty One (41 years). They are looking to recruit a Marketing Manager to join their team.
The main purpose of this job is to provide leadership and direction in the sales & marketing department. This will involve Planning, directing and coordinating the marketing of the organization’s products. This position reports to the Sales Director.
Formulating, developing and reviewing sales and marketing strategies, policies and objectives in line with the organizational plans.
Determining and managing the marketing budget to ensure achievement of the set objectives within designated budgets and taking corrective action when necessary.
Developing and executing marketing plans and programs, both short and long term, to ensure profit growth and expansion of company products.
Reviewing and recommending changes in the basic structure and organization of the marketing function to ensure effective utilization of the human resources.
Researching, analyzing and monitoring financial, technological and demographic factors for capitalization of market opportunities in order to gain competitive advantage.
Executing brand management, including planning and overseeing the organization’s advertising and promotion activities and managing advertising agencies.
Developing and recommending pricing strategy for the organization which will result in the greatest market share in the long run.
Evaluating advertising programs, merchandising policy and product packaging to ensure timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
Conducting market surveys on current and new product concepts in order tomeet consumer expectations satisfactorily.
Managing the sales and marketing staff so as to effectively recruit, mentor, motivate, facilitate training and execute succession planning.
Coordinating and participating in promotional activities and trade shows, working with developers, advertisers and production managers, to market the company’s products.
Conducting economic and commercial surveys to identify potential markets for products.
Conducting customer satisfaction surveys regularly to determine their satisfaction level and coming up with corrective actions on any anomalies noted.
Ensuring effective use of all relevant ICT and other systems within the sales and marketing function.
Developing reports to present to the Board of Directors.
Qualification and experience
A Degree in Marketing or any other relevant field and professional Marketing certification
At least Eight (6) Years, relevant product and industry knowledge
Commercial Awareness with demonstrated ability in strategy formulation
Team player with excellent managerial experience
Excellent interpersonal, communication and presentation skills
Persuasiveness, decision making with good negotiation skills
Analytical and data interpretation skills, innovativeness and problem solving abilities
Ability to meet sales targets and willingness to travel as and when need arises
How to apply:
Send your application including a cover letter indicating your desire to work with our client; a detailed CV highlighting relevant experience, details of current and expected salary, a daytime phone contact, email address, and the names of three professional referees by close of business Wednesday 19th September 2012.
P O Box 6416, Nairobi, GPO 00100
Only short listed candidates will be contacted. Please note that we do not charge fees for receiving or processing job applications. Visit our website for more vacancies.
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