A jargon as it may appear but personal branding is just but the special mark, or the distinctive part of you that separates you from the rest. Personal branding is created around your personal name and your career to express and communicate your skills, work experience, education as well as personality and values.
Through work experience from working from company to company you ought to have gained some skills of great deal along the way of your career path. Some of these skills may have been honed along the way through consistency, hard work and dedication.
Say there’s a job opening at Uniliver Company which is advertising for a Sales and Marketing Managers position in the Central Region of Kenya. Truth is the company is going to receive hundreds if not thousands of CV’s from applicants who might all be qualified for the position.
CV’s are and tedious to read. Come on, I am sure the Hiring Manager wouldn’t mind a copy of a thrilling novel to long, uninteresting CV’s of people he doesn’t know of. So, personal branding which makes you stand out in a crowd full ambitious and hungry people like you is hugely significant.
So, if Uniliver or any other company comes calling for interviews to fill in a position of a Sales Persons. Confidence, trustworthy, inspired people are key personal branding for Sales jobs. Sales are all about relations and creating networks with people which the company will translate to increase sales and customer loyalty.
When the tell us about yourself question is thrown in your face during an interview as it is sure to be asked, it’s important to highlight the above mentioned characteristics which you posses and sell yourself. Say how your confidence and dedication helped you increase sales for a particular company that you might have worked for in the past. Remember it’s your chance to shine and prove why you should be picked instead of the other thousand applicants waiting by the reception.
In whatever field that we might find ourselves in, we all have that distinctive gene in us. Whether acquired of in born, it makes us unique and sets us apart from the rest. Personal Branding is therefore using what you have to get what you want.