Search Engine Optimization, better known as SEO, can be a marketer’s best friend.

Entrepreneurs, bloggers, and anyone with a web presence can benefit from making sure their website is in tip-top SEO shape.

These SEO practices will help you cover all of your bases — so you can sit back, relax, and let that search engine traffic roll in.

1. Understand it

The first step to SEO success is understanding exactly what it means and what its capabilities are. SEO helps optimize web pages so they can reach a higher position in the results of a search engine — most importantly, to rank higher on Google. Improving your ranking increases your odds of someone clicking on your webpage in a search result. Because SEO is not a paid effort like an ad, this traffic is organic.

2. Utilize Keywords

This step is the second most important and lays the groundwork for almost all of your SEO efforts. In order to rank higher in search, you have to align your web page’s content with Google’s (or another search engine’s) algorithm. One of the primary ways of doing this is by choosing the right keywords. A keyword refers to the words used on your website that you want to rank for.

For example, if you own a bakery in Nairobi, you would want to rank highly for “Nairobi bakery.” You can choose secondary keywords to focus on like “best bakery in Nairobi.” You must choose keywords carefully. You want to choose ones that match your businesses’ goals, but that also aren’t overused by other websites. Essentially, many people are competing to rank highly with the same keywords.

There may be hundreds of other websites hoping to rank first on Google for your chosen keyword. If that is the case, you may be able to stand out by picking a less common keyword. Something more niche, such as “gluten-free Nairobi bakery” may do the trick. You can add keywords to many different places on your site to get the best results.

3. Title Images

When someone uploads a photo to their website, they name it with the keywords that they want to rank for. So if you want photos of your business, product, or blog to show up on image search results, you have to properly name them.

You’ll have better luck getting users to click through to your website if your photo is properly named. In other words, this is not a time to play games. If you’re posting a photo with a title “vegetarian sandwich recipe” make sure the photo actually reflects that title. Not taking advantage of image search results is a waste, and is a step many people forget to take.

In the End,

Like all areas of life, time brings change — and one of those changes can easily be to a search engine’s algorithm. Just as you think you’ve mastered SEO, Google or any other search engine can change— meaning that what once helped you rank highly may not any more. Keep an eye on your search traffic and make tweaks where needed.

Keeping abreast of current SEO trends is one of the best ways to make sure you’re using SEO to its fullest potential.

Would you like to know how to rank your website higher so that customers can find you when searching for your product online? Register for a Master Digital Marketing Training Today!